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Research papers

Strategic implications of product and country images

As international trade grows and consumer are faced with an increasing proliferation of foreign brands in their domestic markets, they increasingly use country of origin cues as an aid in evaluating products. At the same time, producers needing to...

Catalogue: ESOMAR Congress 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop
September 1, 1988
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Citation

Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images